"Less is More" and so are our pieces. Our ethos pivots around comfort, feel and functionality. We love staining our raw organic fabrics with Natural dyes. Every process in making our products is slow and sustainable thereby ensuring longevity. We deliver this authenticity with value and affordability. Our vision is to be the best lifestyle brand for everyday products which creates a global impact through sustainable development of lifestyle goods and empower the entire global population to choose better products in terms of quality, social impact and environmental consciousness.

A Fashion Design graduate from N. I. F. T. who is working on her dream project. Practices conscious living. Loves Indian crafts, minimalist art and functional designs.