Formerly Green The Gap, Green the Map is the fair trade arm of Swechha, a Delhi-based social organization. At Swechha, we aim to inspire, create and support - a just, equitable and sustainable society, for everyone and forever. The journey of Green the map started in the year 2009 and we have been extracting the best out of waste since.

Vimlendu Jha, the face behind the enterprise was shooting a documentary called Disposable on the unacknowledged but extremely pressing issue of urban waste and its blind disposal in the already overflowing landfills of Delhi. Furthermore, there is a section of our very own society that is doing our job by sorting the waste created by us. Despite being the real environmentalists, the presence and efforts of rag pickers and waste collectors are neither recognized nor awarded. So, the numerous tetra packs, chips packets, milk packets and cans that we dispose off everyday without a second thought actually end up polluting not just the air, water and land but also the lives of these people and communities.