At Chanchal, we explore the rich heritage of Indian Art and Craft; and create product lines that are rooted in India’s local culture yet contemporary. Breaking away from the obsession for standardization and perfection, we intend to bring the uniqueness, beauty and perspective of the “Imperfect” through our products.We work with artists and craftsmen across the length and breadth of India to bring forth their art forms, craftsmanship and unique perspective. Each artefact is one of its kind—a little different, a little imperfect and unique. Our Objective: -Promoting traditional art and craft; and bringing genuine art for our customers in form of products and accessories -Empowering grass-root level workforce including artisans, weavers and craftsmen – by working with them directly and removing the intermediaries -Using environment friendly techniques and processes.
I grew up in Delhi and lived there for 30 years. While I was in Delhi I worked with 3 big corporates. I loved my jobs and thoroughly enjoyed those years of my life. After a decade of enriching corporate work experience and successfully exploring various roles in established organizations, I thought it was the right time to give wings to my old dream of being an entrepreneur. Though, leaving what you enjoy doing and acknowledged being good at that was not easy, however, the timing worked in my favor. Moved to Bangalore in 2014 after my marriage and instead of again getting into the corporate world, I decided otherwise. I am an admirer of traditional Indian art forms and whenever I travel, I meet the art communities of various states and villages. When the decision had to me made on what to do next, a discussion with my husband helped me choose this admiration towards art and see how I can take this to the next level. After a rigorous research, traveling to several art hubs, villages known for various art forms, numerous discussions with weavers, artisans and various communities across various states, I knew this was my calling. Since then I have been working to create contemporary products using various indigenous weaves as well as traditional Indian art forms, keeping the soul of these craft alive.