AMAR KOSA is a word from the ancient language of Sanskrit, which means ‘eternal collection’. With a strong sense of passion deeply anchored within the depths of creations by human hands, AMAR KOSA was conceived in 2016. We believe that human elements infused within each ensemble gives it a unique spirit of its own. Like the root of our name, our designs have silhouettes of age-old textile traditions which are combined with modern-day fashion senses, crafting collections that are trendy yet comfortable. At AMAR KOSA, each piece is hand-finished by the artisans, giving it an essence of eternity. This feature alone makes each piece a treasured one, making you the heir to India’s rich craft culture. Within the beautiful motifs on each ensemble, you can discover traditions and stories of our rich heritage. Vastly indulging in hand block printing and embroidery on natural and handloom textiles, we endeavor to bring to you fashionable yet wearable, and affordable attire and accessories which will be a reflection of your soul.
Initiated by NIFTian Ruchita Singh, Amar Kosa is a fashion house that specialises in incorporating the best of ethnic fabrics along with trending silhouettes. Our team of textile experts and designers source the finest of Indian fabrics, without any favoritism, from Pochampally(Telangana) in the south to Barabanki(Uttar Pradesh) in the north. Being proud owners of looms, the weavers in these communities hand embroider beautiful patterns on the fabric, making them the true craftsman behind each ensemble. AMAR KOSA, sourcing from such communities, is a proud contributor to conserving their culture and giving them the extremely deserved financial stability.
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