To give an introduction to us, ALANKRITA (by Alankrita Pritam) is a slow fashion brand based out of Bangalore. ALANKRITA is all about handcrafted clothing made for today's woman in easy to wear modern silhouettes. Contemporary designs in handblock printed and handwoven cotton/ silk fabrics which can be easily carried from desk to dinner. Clothes meant for real women promoting an independent sense of style and lots of self love.
After working for about 6 years in the corporate sector, I realised I needed to follow my heart. Quit my job and started working towards my dream. For I have always been a spontaneous person hand block also reflects in my clothing and creativity. Reading is my other passion and I am a true bibliophile.
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