Meaning of the Brand Name-The "Add" of Addoz refer to Add on something that accentuates the personality called "You".The OZ of Addoz refers to an ounce of freshness and newness conceptualized to redefine your persona.So Addoz is the added layer of wearable art which brings out the new and fresh in you. Design Philosophy behind the products-Coming from the strong technical and educational background of NIFT New Delhi, We strongly believe Design is a journey of self discovery.We live design and breathe design.The minutest of detail in our product speaks volume about the details that we are focused on. Our philosophy is to create a functional product which is aesthetically powerful and intellectually elegant. Our USP is the way we play the raw material and shape the product.Uniqueness in terms of the material /Color /Pattern play and most importantly feel good factor when customer wear our products. Vision of our brand is to present the Indian Textiles and craft infused in Apparel/Accessories on a global platform by adopting the contemporary aesthetics. Thereby give customers the most compelling experience in terms with Quality and Workmanship. Our product categories are mainly handcrafted Sarees, Dupatta, Stoles, Bags etc. We believe in zero wastage even the smallest part of fabric is used in such a way to give a shape to an innovative product which is aesthetically appealing to people.
Rajni jajodia is alumni of Nift Delhi, batch 2002. She believes that the confidence to create your own sense of fashion comes with free exploration like travelling, experimenting different cultures and meeting people from different parts of the world. Her passion to create different products with rich and unique art & textiles of India inspired her to start addoz. Her dream is to create smart and affordable designer products that can be proudly catered from India to the world. She is a mother of two and a homemaker too. She believes that If we live our life by choices that we make we can make a lot of difference in this world which drives her to balance her responsibilities and work. Nitu Priya Worked in corporate world for 14 years after Post Graduation and bagging the Best Design Collection Award from Leather Apparel Design & Technology from National Institute of Fashion Technology Delhi in 2002. Well Corporate life filled my pocket but it didn't really fulfill my passion (of honing my creative skills and quenching my thirst for wanderlust) so I made a decision in my life before it was too late because 10 years into the future I didn't want to look back and regret all things i could not do. Whether it was following my passion of creativity and making time for experiences that really matter to me. I believe - whatever you imagine can be a reality so I Imagine - I Conceptualise and I Create which gives me immense gratification. So here i am at Addoz I found my Ikigai :)