Mana

Contributor Since: Sep 21, 2017

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Mana is a fashion design studio located in Auroville. We draw our inspiration from Arts and Crafts of the whole world wether they are ancient or contemporary. We always aspire to discover new technics ( embroidering, braiding, folding, origami,…) enabling us to provide the creation which will reflect what we wish to express. We dedicate a particular attention to the quality of our work and to the attitude which supports this work. We do everything by ourselves. From creating mood boards inspiring us for new designs, choosing fabrics and cutting patterns, assembling and stitching, embroidering to photo shootings and designing communication material... It’s a collective work. We decide all together for the next design, we wish to create. For each garment, we go through a creative process where each one expresses their ideas and contributes in any ways to achieve an harmonious piece. We carefully choose the fabric for its colour, its texture, its weft, its movement, its feel…that will serve best our new idea. When embroidering or braiding, we search for the right colour of threads to create the Harmony. We imagine and conceive the patterns to give the proper style, the right pace, sublimating the different elements of the garment . As we wish to tell a new story each time, and because its all about details, we try to imagine what element will suit the composition to serve our idea, (a bow, a folding, a seam, an embroidery stitch. a tassel, a pompom, a kumihimo cord…) All this stages make each and every pieces of MANA, an unique and handmade one. We work at home, a place where we settle an atmosphere that encourages work and creativity.