So here goes, our story. Right from the part where we chose our not-so-meat-and-potatoes-name: UNFACTORY.
We are a motley crew of indie-enthusiasts - from art, technology and strategy backgrounds - united by our passion for all things handmade and quintessentially 'un-factory'. Quite the opposite of warehouse-stocked cookie-cutter kitsch. Which is why we created this happy collaborative meeting place for likeminded folk - creators and collectors alike - to come together, share and stumble upon all things eclectic and delectably handcrafted.
When you look up Unfactory, we'd love for you to see ideas, stories, far-out surprises, beauty in the minutest imperfections, attention to detail and in the heart of it all, the tell-tale handprints of our creators.
Sure enough, when you pick a piece off our shelves - an apparel, an art print, a festive accessory, a work-home-garden essential, or a gift for someone you heart - rest assured, it has made its way in here after oodles of deliberation. Even an endurance test - wherein we pass it through a room full of uniformed persnickety folk, inspecting box after box, setting ablaze every piece stamped "stereotypical", "house style", "factory-assembled" and the like. Well, we are nearly just kidding there :) but you get the picture.
We l.o.v.e indie. We respect those who love indie. And we plan to always find inspiring ways to stay that way.
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